Bellfield Premium Crispy Puff

Bellfield is a premium crispy puff brand inspired by flavors from around the world. Its visual identity combines bold packaging, playful illustration, and cultural references to give each flavor a distinctive personality while keeping the brand cohesive and recognizable.
  • ClientBellfield
  • WorkscopeBranding
  • Year2015

A packaging and illustration project for Bellfield, a premium crispy puff brand with flavors inspired by different parts of the world. The three launch variants use cultural landmarks, ingredient visuals, and a recurring cow mascot to create a distinct yet cohesive product series.