Njonja Boender

Njonja Boender is a food brand offering ready-to-serve rice toppings with a warm, home-style identity. Its visual branding combines nostalgic elements with a modern presentation to create a familiar, approachable, and distinctive look across its packaging and promotional materials.
  • ClientNjonja Boender
  • WorkscopeBranding
  • Year2016

Packaging designed to make the product stand out while using hand-drawn illustrations as supporting visual elements. Inspired by the founder’s portrait in the logo, the illustration style carries a local and traditional character across all three flavours without overpowering the product photography.