Rit-to

Rit-to is a chocolate brand by Esprecielo, developed with a playful Japanese-inspired identity. The visual direction brings this character across its branding, packaging, and promotional materials to create a distinctive and memorable presence.
  • ClientEsprecielo International
  • WorkscopeBranding
  • Year2013

A Japanese-inspired branding and packaging system created for Rit-to, a chocolate bar by Esprecielo. Each of its three initial flavours was given a distinct visual character while maintaining a consistent and recognizable brand identity.